Tallinn Music Week launches the new festival season with a new design and website

Tallinn Music Week (TMW) launched its new website with the design of the upcoming festival edition today. The website of the biggest Nordic city festival was created by design studio Velvet, the author of the new visual identity is designer Mariana Hint-Rääk.

The task of the new design was to visualise precisely and metaphorically the main topics of this year’s festival: sustainable development in all its facets from environmental sustainability to urban development, from cohesive communities to promotion of equal rights.

Mariana Hint-Rääk designed an identity based on the symbol of portals. Mariana says the visual developed from moving between the several layers and levels of TMW: “The image of portals is the main element as it symbolises the movement from the bright facade of the festival towards deeper layers. The festival audience oriented outer layer of TMW is the enjoyment of a packed entertainment programme from music to design and food. However there is always a deeper meaning and impact behind. All these colourful parts of the programme compile a many-fold entertainment as well as honest and critical analysis of the processes in society.”

The illustration that opens behind the portal was created by the graphic designer and street artist Viktor Gurov. To stand out from the text and photo based shiny surface of the festival’s website and other channels Gurov used a punk-inspired DIY ethics, a more abstract visual language and handy tools – spoon, grass, paper knife, dishwashing sponge, match and whiteboard marker – to create the illustration.

The new visual continues the traditional two-colour combination in order to make the festival recognisable around the city. The main colours are bright dark pink and grey that is balancing the intensity.

With the new visual also a new official font “GT Eesti” has been adapted by TMW. The international font designers group Grilli Type, led by Reto Moser, derived the new font from the Cold War era graphic phenomena “Zhurnalnaya Roublennaya“ and Soviet era Estonian children’s books while making it modern and dynamic as is fit for the festival. The font exists in Latin and Cyrillic letters.

The new website of TMW was created by design office Velvet. The main aim has been to design a practical assistant for festival guests as well as delegates and artists by enabling easy navigation between different festival layers, artist presentations and web shop. The web follows the logic of the new visual by consisting of different layers and portals that allow to look underneath the surface. TMW 2017 programme will be launched on the website on 2 February together with My Festival Schedule tool.

Tallinn Music Week (TMW) is a weeklong celebration of talent, curiosity, creativity, freedom and equality. This year’s edition from 27th March to 2nd April will present the music festival line-up and two-day industry conference, a series of free City Stage concerts, a selection of eateries within TMW Tastes; TMW Arts programme, curated by the Estonian Contemporary Arts Development Centre, Design Market showcasing the most exciting Baltic and Scandinavian brands and designs, TMW Talks series with topics from music to science and societal issues, and Urban Space activities in collaboration with the interior architecture department of Estonian Academy of Arts.

TMW 2017 is presented by Nordea bank, the partners are Telia and Spotify, Estonian Ministry of Culture, Enterprise Estonia, Eesti Meedia and Nordic Hotel Forum.

The multi-genre festival programme of about 200 local and international artists will be released on 2nd February. Additional information: http://2017.tallinnmusicweek.ee/programme

TMW 2017 festival passes are available for €50 at TMW web store until 31 January (from 1 February €60). Buy your festival pass at http://2017.tallinnmusicweek.ee/store
Festival pass grants access to all concerts, provided the venue is not sold out, and offers discounts at the TMW Tastes restaurant festival. (In case the venue is sold out entry will be granted on first-come-first-served basis.)

TMW 2017 delegate passes are available for €175 until 31 January (from 1 February €250) at TMW web store.
Sign up as a delegate and buy your pass at http://2017.tallinnmusicweek.ee/store/
TMW delegate pass grants access to the conference seminars and priority access to the music festival as well as the data-base of registered contacts.

A limited number of TMW 2017 priority passes are on sale in the web store for €150.
Buy your priority pass at http://2017.tallinnmusicweek.ee/store
The priority pass provides an exclusive and personalized overview of the various events during the festival and access to the TMW delegates’ networking bars. Priority pass holders will have access to a personal help line (email and phone number) to guide you through the festival with personalized recommendations and assist with bookings for special events.

TMW2017 single concert tickets will be on sale from 2 February in Piletilevi.

TMW 2017 visual identity for downloading



  1. Estonia celebrated the start of the Presidency of the Council of the European Union with nearly 15,000 people gathering for a concert on Freedom Square

  2. Tallinn Music Week’s Telliskivi Creative City Award winners are Mart Avi, Erki Pärnoja and NOËP

  3. Tallinn Music Week attracted almost 37 000 visitors

  4. John Robb: “In all great art, there are no borders”

  5. Tallinn Music Week with Telia and Spotify announce voting for your favourite artist

  6. Erkki-Sven Tüür presents his new album at Tallinn Music Week

  7. President of Estonia Kersti Kaljulaid opened the Tallinn Music Week conference Creative Impact

  8. Artist Marko Mäetamm will open a new solo exhibition during Tallinn Music Week

  9. Tallinn Music Week (TMW) conference Creative Impact full programme now published

  10. The public discussion series TMW Talks encompasses issues from urban development to cosmic beauty

  11. Trad.Attack! and Onuka set to hold a joint concert at Russian Cultural Centre during Tallinn Music Week

  12. Tallinn Music Week will light up new paths in the city and give new lease of life to old garages

  13. Nordea and “Five Stars” present a carefully selected Tallinn Music Week “best of” programme

  14. Tallinn Music Week presents a documentary film programme in Sõprus cinema focusing on music, politics and consequences of consumerism

  15. TMW conference Creative Impact to put spotlight on big European questions and innovation across industries

  16. Tallinn Music Week presents more than 100 free concerts in locations from charity shop to a hotel suite

  17. Top chef Peeter Pihel cooks with “best before” ingredients at Tallinn Music Week

  18. Tallinn Music Week will fill the historic railway station Balti Jaam with sounds of the future

  19. Finnish music company Fullsteam’s 15th birthday party to be celebrated at Tallinn Music Week

  20. Kristjan Järvi presents “Radio Head Rewritten“ at Tallinn Music Week opening concert

  21. Tallinn Music Week announced new conference speakers from the rulers of London nightlife to tech revolutionaries

  22. Tallinn Music Week and the Estonian Contemporary Art Development Center introduce local and international arts and the daily lives of artists

  23. Tallinn Music Week presents authentic small island tastes and the best cuisines in town

  24. Tallinn Music Week released this year’s music programme

  25. President Kersti Kaljulaid to open this year’s Tallinn Music Week conference

  26. Tallinn Music Week launches the new festival season with a new design and website

  27. Tommy Cash and NOËP at Eurosonic this week

  28. Tallinn Music Week is offering priority passes for the first time

  29. Finnish and Estonian music industries join forces to increase the export capabilities in Japan

  30. Tallinn Music Week unveils the first round of conference topics and speakers

  31. Tartu Music Week and sTARTUp Day transform the university town into music and tech festival

  32. Estonia kicked off the international tech conference Slush with Estonian president inviting everyone to become an e-resident

  33. Lithuanian psychedelic rockers Garbanotas Bosistas are the favourite of Tallinn Music Week audience

  34. Tallinn Music Week received an all time record number of artist applications from nearly 60 countries

  35. Chamber Choir Sireen to release a debut album ’Terra Incognita’ with a special performance on 18th September

  36. TMW 2017 artist application round is open, delegates passes on sale at an “early bird” rate

  37. NOЁP to perform at Finnish FLOW Festival this Saturday

  38. President Toomas Hendrik Ilves will hold a record signing session in TMW summer house at Positivus Festival on Sunday 17 July

  39. Maria Faust has been awarded with the prestigious Danish culture prize

  40. TMW 2016 artist prize Telliskivi Creative City Award goes to I Wear* Experiment

  41. President Ilves in the opening address at the TMW conference and CFCForum: terrorism and populism impact on all of us